-Boss Beauties and GarageXYZ become the first NFT communities to sponsor a driver in NASCAR

Alpha Prime Racing is proud to announce today that Julia Landauer will be making her NASCAR Xfinity Series debut at New Hampshire Motor Speedway, Saturday, July 16th, driving the No.45 Boss Beauties / GarageXYZ Chevrolet for Alpha Prime Racing. With this new partnership, Boss Beauties and GarageXYZ also become the first NFT communities to sponsor a driver in NASCAR.  

“We’ve been trying to get Julia in our racecar all year long,” said Tommy Joe Martins, GM of Alpha Prime Racing. “Ever since her days in a NASCAR West car, I felt like she deserved an opportunity at this level. I am really glad we were able to put it all together and give her a shot here at Alpha Prime.”

Landauer, a two-time champion racer, makes her NASCAR Xfinity Series debut after finishing 5th in the 2020 NASCAR Euro Series championship, the highest finish ever for an American in the history of the series. In 2021, after taking a break from racing, Landauer began exploring and creating in Web3, learning more about the new version of the internet that’s built on decentralized blockchain technology. It was in this exploration that she connected with the Web3 companies Boss Beauties and GarageXYZ. Penta ESP, a leader in electrical safety products manufacturing, and FrontRunner, a Web3 consulting services company, are also signing on as contributing sponsors for Landauer’s NASCAR Xfinity Series debut.

“I’m so happy to be racing at this level with Tommy Joe Martins and Alpha Prime Racing,” said Landauer. “Jumping into Web3 introduced me to the incredible people at Boss Beauties and GarageXYZ, both of which are strong communities with passionate people that believe in the power of supporting women. I’m excited to introduce them to NASCAR. I also really appreciate Penta ESP and FrontRunner for supporting me. It’s going to be fun!”

“We are honored to team up with Julia Landauer in the NASCAR Xfinity Series,” said Lisa Mayer, co-founder and CEO of Boss Beauties, a female-led mission-driven NFT company. “Julia’s efforts advocating for women and girls and STEM education help to inspire and advance a culture of inclusion in male-dominated fields. We see this as much more than a sponsorship – it is an opportunity to showcase our shared values. We are proud to have Julia Landauer representing Boss Beauties both on and off the track. This is a perfect partnership and a new level of awareness for Boss Beauties as we continue to grow exponentially.”

“We are absolutely thrilled to support Julia Landauer,” says Anthony Kline, CEO and cofounder at GarageXYZ, a modern-day car club that unites automotive fans via unparalleled artwork and utility and provides (GarageXYZ) NFT holders with once-in-a-lifetime experiences. “We believe community-backed motorsports is the future and a novel way to bring fans and drivers closer together.”

Landauer and her Boss Beauties / GarageXYZ No.45 Chevy Camaro will make their on-track debut July 15th, for a 30-minute practice session beginning at 5:00pm ET. Single-lap, single-car qualifying will take place just after practice on July 15th at 5:30pm ET. Coverage of the July 16th NASCAR Xfinity Series race at New Hampshire will begin at 2:30 pm ET on the USA Network. Follow Landauer’s social media (@julialandauer) for more information.

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